Tag Archives: Neudeutsch

Business Denglisch

Working in-house means meetings. The more meetings I attend, the more so-called “Neudeutsch” (new German) I learn. Here, a list of just some of the “new German” words I have heard spoken in the first quarter of 2011:
best practice
monitoring
roundabout
happy
headcount
training
insourcing
feedback(s)
toolbox(en)
pricing
last but not least
community feeling
service follow-up
data mining
product support
early warning
readiness
pay by use
thank you
in a nutshell

Keep in mind, these meetings were held at a German company, before a German audience, in Germany. Usually the speaker would interrupt himself in mid-sentence to warn us that the next words spoken would be “Neudeutsch”. In this case, Neudeutsch seems to be just another word for English.

I can understand when foreign words are adopted out of necessity but the majority of the English terms and phrases in use in the German business world do not seem to be filling in any gap in the treasure trove of German vocabulary. In fact, in many instances, I’d say that the same concept could be expressed more succinctly in German. Now, how do we tell the Germans that?